Marketing 4.0: Moving from Traditional to Digital

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Marketing 4.0: Moving from Traditional to Digital

Philip Kotler - Personal Name; Hermawan Kertajaya - Personal Name; Iwan Setiawan - Personal Name; Fairano Ilyas - Personal Name; Andi Tarigan - Personal Name;

Buku ini menguraikan bagaimana mendalam dan meluasnya pemasaran yang berorientasi pad amanusia untuk meliputi setiap aspek dari perjalanan pelanggan.

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Detail Information

Series Title: -
Call Number: 658.8 KOT m
Publisher: Jakarta : PT Gramedia Pustaka Utama., 2019
Collation: xx, 171 hlm.; 15x23 cm.
Language: Indonesia
ISBN/ISSN: 978-602-06-2117-3
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing
Specific Detail Info: -
Statement of Responsibility: -

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